Our physical, digital and philosophical space for exploration and discovery.

SWATCH OF THE MONTH

#08 dust

How will geopolitical conflicts and more frequent natural disasters impact the future of materiality?

The Swatch #08 examines the concept of dust as a metaphor for resilience and renewal, as its meaning shifts from being a waste material to a valuable resource in a world facing conflict and scarcity.

SWATCH OF THE MONTH

#07 cruz-foam

Snow has fallen and a new Swatch has landed

......it spotlights a tool developed by our CMF team: the Sustainable CMF Index. The Index is a practical framework, applied across the design process, to provide inspiration and guidance when selecting sustainable methods of fabrication.

SWATCH OF THE MONTH

#06 bio-mining

The Swatch this month uncovers the emergent industry of biological mining and explores the role that synthetic biology could have on recovering valuable metals sourced from e-waste.

Specially designed microbes, plants or mycelium could have a role in replacing traditional mining techniques whilst remediating polluted landscapes, reducing embodied CO2 and advancing the recovery of resources from e-waste.

SWATCH OF THE MONTH

#05 mined ochre

This month’s Swatch looks at colour – more specifically, the colours of Milan Design Week 2022.

The standout colour of Milan 2022 is mined ochre.

Although yellow is traditionally seen as a colour of joy and playfulness, this toned down, burnt yellow evokes a sense of melancholy, signalling to a general cautiousness around these unprecedented times. Yet the energy imbued from the colour yellow remains, summoning optimism and resolve for positive change.

SWATCH OF THE MONTH

#04 self-administrating wood

This month's Swatch spotlights self-administrating wood that is produced by forests that are augmented to sustain themselves, physically and financially. 🌳

At Seymourpowell, we see this becoming the future of sustainable material supply chains – when managed in conjunction with healthy ecosystems.

SWATCH OF THE MONTH

#03 mycelium foam

Our latest Swatch edition spotlights new sustainable material, Mycelium.

This living organism forms the root-like structure of fungi and is an excellent candidate to replace petrol-based foams with bio-based, renewable sources.

SWATCH OF THE MONTH

#02 eco digital colour

The Swatch this month uncovers the emergent industry of biological mining and explores the role that synthetic biology could have on recovering valuable metals sourced from e-waste.

Specially designed microbes, plants or mycelium could have a role in replacing traditional mining techniques whilst remediating polluted landscapes, reducing embodied CO2 and advancing the recovery of resources from e-waste.

SWATCH OF THE MONTH

#01 digital twins

Welcome to ‘The Swatch’, a regular edition where we spotlight a significant colour, material or finish.

First up: Digital Twin - a digitalised material that emulates a real-world material.

Short stories

Testing out the newly released Meta Quest Pro.

This is the first enterprise-focused version of the mobile VR headset range by Meta. It's three times the price tag of the Quest 2, with only a slight bump in processor, but the killer feature is the full colour passthrough. What's the fuss about? Well, it allows you to create mixed-reality experiences where you can superimpose computer graphics on top of the real world.

METAVERSE 101

#01 There is only one metaverse

Just as ‘cyber space’ was coined in the early nineties to describe the world wide web, the metaverse is a generic catch-all term which describes the next evolution of the internet.

But, just as no one service can be considered the entire Internet, no one company will be the entire metaverse. Sure, there will be some big players which represent large parts of it, but no one entity will provide everything.

METAVERSE 101

#02 There will be multiple different worlds

A common misconception is that the metaverse is one virtual reality world in which we all exist. There will be a multitude of simulated virtual reality worlds and how we interact in them will be different for each.

Games like Fortnite, Roblox and Animal Crossing are often referred to as ‘walled gardens’, where single corporate entities own and control what goes on in that particular space.

METAVERSE 101

#03 The metaverse is just the Internet with a 3D layer

We live and breathe the physical world in three dimensions, so it is only right that our digital world will take the same form. This is just the natural evolution for content.

The saying goes “a picture is worth a thousand words”. Well, a 3D model is literally thousands of pictures and an immersive environment is made up of thousands of 3D models… the capabilities for communication are vast.

METAVERSE 101

#04 There is a place for 2D content in the metaverse

You will still be able to watch films and look at pictures, there will just be a better way to consuming them. Not every experience is improved by a full 3D recreation.

A huge time-sink in the real world is grocery shopping! A metaverse version wouldn’t involve a 3D supermarket – rather a hybrid of the quick-searching features of the current 2D online experience, combined with some 3D enhancements.

METAVERSE 101

#05 There is an emphasis on immersive technology

When talking about ‘immersive technologies’ people are referring to the current iteration of spatial computing. This is your internet device’s ability to recognise and understand the geo-spatial world around it, alongside human gestures.

This essentially gives users a greater sense of presence and allows for a more natural way to engage with the digital world.

METAVERSE 101

#06 You don’t need a headset to view the metaverse

Virtual Reality isn’t the only way to experience the metaverse. It’s already possible to access the Internet from multiple devices (laptop, tablet or phone) and this will also be true of meta spaces.

Further, you won’t need a screen to interact in the metaverse: we already connect to the Internet using just speech and audio via devices like a smart speaker… the metaverse smart speaker will just be more spatially aware.

METAVERSE 101

#07 Most metaverse experiences will not be games

Gaming only accounts for a small part of how the Internet is used today. From work to socialising, the Internet’s applications are endless and the purpose is fundamentally about better connection.

There isn’t a single industry that hasn’t been affected by the advent of the Internet and the same will be true of the metaverse.

METAVERSE 101

#08 Social multiplayer games are ahead of the curve

Fortnite, Minecraft, Roblox and Animal Crossing are examples of social virtual worlds that exist on the metaverse right now. Digital avatars, the digital economy, social connection, immersion… these are all major components of the metaverse and are all fully functioning elements which exist within many games.

We’re still waiting on interoperability and the seamless ability to jump between worlds.

METAVERSE 101

#09 You can already see the shift

Many aspects of the metaverse already exist. Using AR to place a virtual sofa in your living room to ‘try before you buy’ is a current example of interacting with a digital twin in the metaverse.

Imagine going into a physical store, only to find leaflets with descriptions of products – that’s how brands will exist in the metaverse if they don’t start to think about immersive experiences and 3D content.

METAVERSE 101

#10 The full fat metaverse is just 10 years away

Although many elements already exist, there are a few technological hurdles still to jump. VR headsets are yet to make the transition from bulky solo devices to trendy ubiquitous digital eyewear.

But, it is predicted that we will experience more technological progress in the next decade than we have in the past one hundred years. This speaks for itself.

A bETTER FUTURE

Datastories by seymourpowell.

Spotlights a tool developed by our CMF team: the Sustainable CMF Index. The Index is a practical framework, applied across the design process, to provide inspiration and guidance when selecting sustainable methods of fabrication.

A bETTER FUTURE

Datastories by seymourpowell.

Spotlights a tool developed by our CMF team: the Sustainable CMF Index. The Index is a practical framework, applied across the design process, to provide inspiration and guidance when selecting sustainable methods of fabrication.

SWATCH OF THE MONTH

#07 cruz-foam

Snow has fallen and a new Swatch has landed

......it spotlights a tool developed by our CMF team: the Sustainable CMF Index. The Index is a practical framework, applied across the design process, to provide inspiration and guidance when selecting sustainable methods of fabrication.

SWATCH OF THE MONTH

#06 bio-mining

The Swatch this month uncovers the emergent industry of biological mining and explores the role that synthetic biology could have on recovering valuable metals sourced from e-waste.

Specially designed microbes, plants or mycelium could have a role in replacing traditional mining techniques whilst remediating polluted landscapes, reducing embodied CO2 and advancing the recovery of resources from e-waste.

SWATCH OF THE MONTH

#05 mined ochre

This month’s Swatch looks at colour – more specifically, the colours of Milan Design Week 2022.

The standout colour of Milan 2022 is mined ochre.

Although yellow is traditionally seen as a colour of joy and playfulness, this toned down, burnt yellow evokes a sense of melancholy, signalling to a general cautiousness around these unprecedented times. Yet the energy imbued from the colour yellow remains, summoning optimism and resolve for positive change.

SWATCH OF THE MONTH

#04 self-administrating wood

This month's Swatch spotlights self-administrating wood that is produced by forests that are augmented to sustain themselves, physically and financially. 🌳

At Seymourpowell, we see this becoming the future of sustainable material supply chains – when managed in conjunction with healthy ecosystems.

SWATCH OF THE MONTH

#03 mycelium foam

Our latest Swatch edition spotlights new sustainable material, Mycelium.

This living organism forms the root-like structure of fungi and is an excellent candidate to replace petrol-based foams with bio-based, renewable sources.

SWATCH OF THE MONTH

#02 eco digital colour

The Swatch this month uncovers the emergent industry of biological mining and explores the role that synthetic biology could have on recovering valuable metals sourced from e-waste.

Specially designed microbes, plants or mycelium could have a role in replacing traditional mining techniques whilst remediating polluted landscapes, reducing embodied CO2 and advancing the recovery of resources from e-waste.

SWATCH OF THE MONTH

#01 digital twins

Welcome to ‘The Swatch’, a regular edition where we spotlight a significant colour, material or finish.

First up: Digital Twin - a digitalised material that emulates a real-world material.

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